Someone That Gets It

Last week I wrote about "Your brand is not your logo" and I used "No Fear" as an example of a logo/brand what do they really sell, blah, blah.......... On a whim I went to their site and requested some of their "FREE" stickers never expecting to see anything, lo and behold what shows up in the mail today but my free stickers. So for the cost 3 stickers, some postage and staying true to their promise to hook me up with some free stickers they've got another chump pimping their logo/brand that has not bought any of their goods. So who really gets it me or them?