Monday, January 03, 2005

Lexmark giving away printers?

Editorial: Starry, starry stripes
Lexmark has offered up a free printer to each of Florida School. No mention of giving them free ink. Lets see $30.00 per cartridge (4 cartridges per unit) 600 prints or so at 5% coverage per page. Nobody prints 5% coverage, sounds like they will use a bunch of ink. Lexmark offers the schools a deal of for every 3 cartridges they buy Lexmark will give them a free one. This way Lexmark will secure the consumable ink business, which is more profitable than selling the hardware. I found this printer on CNET for around $90.00, the first time they have to replace all the ink they could have bought another printer. I think this printer was only manufactured for DELL to sell. So could the plan been that Lexmark had a surplus of this model and decided to donate them to a school system and then to top it off offer the school a deal so that they only buy the ink from Lexmark direct? I don't know, I was just wondering.

No comments: