Saturday, November 18, 2006
Marketing 101 or Sales 101
Unless you've been (once again) under a rock you couldn't have missed the "PS3's" hype and then final release. Where did the hype come from? Was it the marketing department that created it? Was it the sales department that demanded the product to fill a void in the video game wasteland? Was it both departments working in concert? Who knows, but Sony has managed to release a hit.
What a feeling it must be for a manufacture to have a product (and not an essential to life product) that has people are lining up 4 days in advance of its release so they have a shot at buying one. What a feeling it must be for a manufacture to have a product that the demand is so great that the secondary market is generating 7 to 8 times MSRP, just check "eBay". What a feeling it must be for a manufacture to have a product that is the lead story on most news casts, free publicity, it doesn't get any better than that.
So how did Sony pull this off? Did they listen to what their customers wanted and then added in some features and benefits that were "outside of the box" (God I hate that phrase)? Maybe.
Did they let to much time pass since they released PS2? Doubtful. Did Sony create enough hype/demand for PS3 before it was release? You tell me.
Maybe video games are nothing more that crack or crystal-meth for 13 year olds and all you have to do as a manufacture is release a new product every 24 months. Maybe content is really not all that important. Will "H" manage a PS3 for Christmas, doubtful, and he knows that, because we're trying to get the monkey off of that biys back.
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